Merita with some of the youth in our community supporting our team

Strengths of Radio

Radio reaches virtually everyone in many  environments at home, in the office, car or even while surfing the Internet.  No matter where people are, radio is there.

Targeting                                        

Radio allows messages to be tailored and localized to each audience.  Advertisers can target their message to specific demographics and communities,  geographic  areas, and around events and genres in a market;  therefore reducing wasted advertising messages.

Pulse of the community                  

People listen to the radio to find out what is happening in their community such as special events, news, traffic updates, weather reports, sport,entertainment  etc.  It’s more local than global.

Influential 

Influences consumers  closest to the time of purchase. 

Radio is the medium to build top-of-mind awareness

Strong call-to-action      

Radio commercials can be selectively scheduled by day part and weekday, enabling messages to be delivered close to purchase.  Listeners can act on an advertisers message and participate in station competitions.

Flexibility                           

Urgent, immediate and flexible radio commercials can be created quickly without the production and delays of other media.  Copy can be produced and  revised at short  notice.